femtis
“In terms of quality, speed, and reliability, RELAIN is the perfect agency for us. Working together is a lot of fun!”
Viktoria von Sybel, Lead Sales Marketing @ femtis
Results at a glance
+197%
Returning customers
Compared to the previous year, we were able to almost triple the rate of returning customers.
1.900%
ROI
The monthly investment in our service delivered a 20x ROI for femtis.
+39%
Email revenue
Increase of attributed revenue by a further 39% year over year at the same overall revenue.
The company and where they started
femtis offers high-quality period underwear that combines comfort, security, and style. Developed by women for women. The brand stands for education, empowerment, and a new sense of body confidence.
After being integrated into the SNOCKS brand house, femtis faced the challenge of building a functioning CRM during restructuring and generating data for the new strategic direction.
What were the goals?
CRM as the biggest revenue lever
Generate the maximum from existing customers and new subscribers through flows and campaigns.
Increase repeat purchases without discounts
Increase engagement through content and bundles, resulting in a high repeat purchase rate.
Understand the target audience better
Collect data as quickly as possible, create customer segments, and derive targeted actions from them.
Our approach
- Done For You
- Done With You
- Consulting Only
Strategy
Analysis of purchasing behavior and targeted data generation to develop a CRM strategy without discounts and with a focus on repeat purchases in the D2C segment.
Deliverability
Optimization of deliverability through seed list testing, segmentation, sunset logics, and hygiene measures for maximum deliverability rates.
Design & Copy
Switch to HTML emails designed in Figma and adapt structure and content to customers’ purchasing behavior.
Campaigns & Flows
Create a data-driven campaign plan and build more than 10 flows to achieve monthly business goals.
Testing & Reporting
Weekly reporting based on Adtribute and Klaviyo evaluations. Conduct regular tests on send time, wording, and subject lines, and derive data-driven optimization opportunities.
CRM Enhancement
Introduce a VIP flow with exclusive content and recommendations, and develop initial cohort analyses to increase CLV. Winback campaign with the additional use of postcards.