Heavysaurus
“Top quality, excellent reporting, and great ideas. That sums up working with the RELAIN team very well. Clear recommendation.”
Toralf Stertze, CEO @ Music Merch GmbH
Results at a glance
+83%
More orders
Compared to the previous year, we were able to almost double the number of orders.
+24%
Returning customers
Compared to the previous year, we increased the repeat customer rate by 24%.
1.300%
ROI
The monthly investment in our service delivered a 14x ROI for Heavysaurus.
The company and where they started
Heavysaurus is a metal band for kids and adults, signed to Sony Music. The five dinos on stage tour across Europe and excite thousands of fans. They recently opened the world’s largest metal festival, Wacken.
Heavysaurus faced the challenge of building effective email marketing to increase fan engagement on this channel ahead of the new tour and the new album release.
What were the goals?
Increase revenue (tickets, merch, and streams)
Generate the maximum from existing customers and new fans through personalized flows and campaigns.
More returning customers
Move existing fans to more engagement and repeat purchases through regular and targeted communication.
Smart Automations
Automate booking processes without neglecting personalization and quality.
Our approach
- Done For You
- Done With You
- Consulting Only
Strategy
Analysis of fan behavior and targeted data generation to develop a CRM strategy focused on fan engagement on social media and repeat purchases in the band’s Shopify store.
Deliverability
Optimization of deliverability through seed list testing, segmentation, sunset logic, and list hygiene measures for maximum delivery rates.
Design & Copy
Creation of a master template in dino design that appeals to both children and adults. Dynamic blocks for maximum personalization were also added in Klaviyo.
Campaigns & Flows
Creation of a data-driven campaign plan that included an average of 3 mailings per week. Build more than 10 flows, some of them tailored to the music industry, such as ticketing or a VIP fan flow.
Testing & Reporting
Weekly reporting based on Shopify and Klaviyo evaluations. Conduct regular tests on send time, wording, and subject lines, and derive data-driven optimization opportunities.
CRM Enhancement
Concept for a loyalty and referral program with exclusive content for super fans to increase word of mouth.