VEDIC LAB
“Since working with RELAIN, our repeat purchase rate and email marketing revenue have quadrupled.”
Shivi Gupta, Founder @ VEDIC LAB
Results at a glance
+67%
CAGR (Annual Growth Rate)
Strong revenue growth achieved through data-driven CRM and targeted email campaigns.
+37%
Returning customers
Effective customer activation and retention led to a high share of returning buyers.
0$
Extra costs for scaling
Scaling CRM and email marketing for multiple countries and languages without building additional resources.
The company and where they started
VEDIC LAB combines Ayurvedic tradition with Swiss science to offer high-quality hair and skincare products.
The company wanted to build an international CRM to address customers effectively in multiple countries and turn them into loyal repeat buyers.
What were the goals?
Win loyal customers
Build a CRM and email marketing system for automations and personalized customer communication.
Increase conversion and AOV
Higher order value and more purchases through optimized flows and campaigns.
International Expansion
Integrate CRM and email marketing in multiple languages and shops to enable scaling.
Our approach
- Done For You
- Done With You
- Consulting Only
Strategy
Development of a comprehensive CRM and email marketing strategy to strengthen customer loyalty and increase revenue.
Setup
Implementation of multiple Klaviyo instances as the central CRM and email marketing solution, with the setup of automated flows, dynamic segmentation, and seamless integration with Shopify and other systems.
Design & Copy
Creation of high-converting all-image emails in Figma that consistently reflect the brand across all communication channels and contribute to achieving goals.
Campaigns & Flows
Development of a data-driven campaign plan and continuous optimization of email flows to effectively reach monthly business targets.
Testing & Reporting
Regular A/B testing and detailed analyses of customer behavior and KPIs to drive data-based optimization.
CRM Enhancement
Scaling CRM and email marketing for multiple countries, shops, and languages to efficiently support international expansion.