+10x
CRM Revenue in the first month
Through strategic CRM and email marketing, we generated 10x more CRM revenue in the very first month.
drink&paint – Case Study
“RELAIN rebuilt our entire email marketing from scratch and generated high revenue for us in the first month.”
Nora Michels, Co-Founder @ drink&paint
Results at a glance
+30%
Repeat purchase rate
Personalized campaigns and automations led to significantly higher customer loyalty and rebooking of events.
+100$
AOV
Based on new customer insights, optimized flows, and upselling strategies, we achieved an average order value in the three-digit range.
drink&paint hosts creative events where participants create their own artworks in a relaxed atmosphere under the guidance of artists. With fitting music and drinks, it becomes the perfect break from everyday life.
drink&paint faced the challenge of building CRM and email marketing in parallel with strong growth and day-to-day operations. Until then, it had only been used sporadically via Shopify Email.
What were the goals?
Establish CRM and email marketing
Build a CRM and email marketing setup to enable automated and personalized customer communication and increase the repeat purchase rate.
Increase AOV and event utilization
Increase the average order value through upselling and group offers, and raise event utilization through targeted campaigns and promotions.
Build deeper customer understanding
Deliberately generate and analyze customer data to gain insights into needs and behaviors, enabling personalized experiences and more effective marketing.
Our approach
- Done For You
- Done With You
- Consulting Only
Strategy
Develop a CRM and email marketing strategy to achieve the company’s goals through targeted communication.
Setup
Implement Klaviyo as the central CRM solution. Set up flows, segmentation, and integration with Shopify and other systems.
Design & Copy
Create high-converting all-image email designs in Figma to preserve CI and branding across channels.
Campaigns & Flows
Build a data-driven campaign plan and optimize flows to meet monthly business goals.
Testing & Reporting
Conduct ongoing A/B tests and analyze customer behavior and KPIs to improve performance.
CRM Enhancement
Introduce automated Customer Satisfaction Score (CSAT) surveys after events to measure service quality and ensure customer satisfaction.
We work with some of your favorite brands.
From scale-ups to Fortune 500 companies, we drive maximum customer retention.
drink&paint
CRM revenue after just one month
femtis
returning customers
Foot Locker
loyalty program sign up rate
Heavysaurus
more orders year over year
SUSHI BIKES
email marketing revenue
VEDIC LAB
CAGR through CRM
Insights other agencies charge for
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