+221%
Email revenue
Increase of attributed revenue by 221% month over month through strong campaigns and optimized flows.
SUSHI BIKES – Case Study
“Together with RELAIN, we’re getting the most out of our CRM and were able to increase our email revenue by 221% in the first month.”
Lisa Willmann, CMO @ SUSHI BIKES
Results at a glance
+14,9%
Click Rate
State of the art all-image emails, personalized content, and data-driven segmentation led to significantly higher engagement.
+39%
CLV Extension
By focusing on CRM and data-driven cross- and upselling, we significantly increased the CLV of the first cohorts.
SUSHI BIKES builds the bike among e-bikes and is revolutionizing urban mobility. Developed in Munich and manufactured in Portugal, they combine modern design with environmental awareness and turn emissions-free transportation into a pure lifestyle experience.
SUSHI BIKES faced the challenge of shortening the long decision period before purchase through optimized automations and reactivating existing customers after the first purchase.
What were the goals?
Reduce CAC
CAC is very high in the premium segment. Existing customers are essential for growth.
Increase repurchases
Strengthen loyalty, drive repeat purchases, and fully leverage cross-selling potential.
Increase email revenue
Increase efficiency and establish email as a central revenue channel.
Our approach
- Done For You
- Done With You
- Consulting Only
Strategy
Analyze data from Klar, Klaviyo, and surveys to build a CRM strategy focused on the e-commerce segment.
Deliverability
Optimize deliverability across all providers through segmentation and extensive A/B testing.
Design & Copy
Switch to and build high-converting all-image email designs in Figma, and adapt content to customer behavior.
Campaigns & Flows
Create a data-driven campaign plan and optimize flows to achieve monthly business goals.
Testing & Reporting
Ongoing A/B tests, data-driven analyses, and optimization of CRM measures.
CRM Enhancement
Optimize the existing loyalty program. Develop additional channels for the launch of the new product line.
We work with some of your favorite brands.
From scale-ups to Fortune 500 companies.
drink&paint
CRM revenue after just one month
femtis
returning customers
Foot Locker
loyalty program sign up rate
Heavysaurus
more orders year over year
SUSHI BIKES
email marketing revenue
VEDIC LAB
CAGR through CRM
Insights other agencies charge for
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