Foot Locker
“In terms of engagement rate, with RELAIN we were able to put together Foot Locker’s most popular loyalty campaign in Europe to date.”
Michiel Roodvoets, Senior Loyalty Marketing Manager @ Foot Locker
Results at a glance
6
Countries
Measured by engagement rate, the most popular loyalty campaign in 6 European countries.
+18%
Sign-Ups
Nearly 10,000 sign-ups in the first week.
2x
ROI
The internal targets were achieved and exceeded in the first week.
The company and where they started
Foot Locker is a leading retailer for sneakers and sportswear with a strong focus on lifestyle and basketball culture.
As part of a project, the existing loyalty program was to become more widely known to actively increase new registrations and usage. The summer campaign was also to be actively supported.
What were the goals?
Drive sign-ups
Significant increase in new members for the FLX loyalty program.
Increase usage rate
Increase the engagement rate in the FLX program.
Rollout in 6 countries
International campaigns in the UK, Germany, France, Italy, Spain, and the Netherlands.
Our approach
- Done For You
- Done With You
- Consulting Only
Strategy
Development of a cross-channel loyalty strategy to boost customer retention with a focus on Gen Z for maximum activation and revenue growth.
Setup
Creation of a standalone landing page with login, claiming, and raffle functions. Connection to the existing SAP CRM and the mailing system to automate processes.
Tech & Design
Creation of the iconic “Striper Robot” with over 2,500 unique digital collectibles. Omnichannel distribution via social media, paid ads, and in-store screens.
Campaigns & Flows
Creation of a data-driven campaign plan and automation for sending over 6 million emails to achieve revenue goals.
Project Management & Reporting
Onboarding and coordination of eight involved departments as well as weekly reporting to management for iterative optimization.
CRM Enhancement
Expansion of the existing FLX loyalty program with a variant particularly attractive to Gen Z.